Archive for Personality Language
DO TESTIMONIALS REALLY WORK? PART II:
Posted by: | CommentsDO TESTIMONIALS REALLY WORK? PART II:
By Marilyne Woodsmall
WHEN TO USE THEM AND WHEN NOT…
In our prior discussion, I talked about the Evaluation People Pattern™. This critical Evaluation People Pattern™ determines how an individual makes a judgment. In the context of sales, this pattern reveals how an individual makes a judgment to buy a product or service.
If you remember, there are two types of people when it comes to the Evaluation People Pattern™: Internal People and External People. Individuals who have what we call an Internal Referential Filter don’t want to hear about what other people are saying about a product or a service that they are thinking about purchasing. On the other side of the coin, there are those who have an External Referential Filter. They need to know what other people think before they purchase something. Remember, too, that there are some Internal People who will rely on what another person is saying if that person happens to be a proven expert on the product or service and has accurate information.
It makes a huge difference whether you are selling to someone with an internal pattern or an external pattern. Most Internal People think that the public at large is totally lacking in awareness and taste when it comes to making evaluations or judgments. In fact, our term, the Science of Idiots™ is quite apropos here, since Internal People view External People to be idiots for the most part. The former ask in referring to the latter: How is it possible to be such an idiot as to need another person’s opinion before buying something?
On the other hand, External People can’t imagine how a person can buy anything in life without getting feedback from others. They think that Internal People are idiots for not wanting the opinion of other people.
So what can you do to tailor your sales communication, whether one-on-one or on your site to reach these types of people? First, let us consider External People. If you are dealing with External People there are two viable strategies. One, you can position yourself as their external point of reference. The second strategy is to have people they respect or admire talk about your product.
The first strategy means that you have to be knowledgeable about your product or service as well as be trustworthy. Even sleazy car salesmen types don’t fare well here. Customers are much savvier than you may think and they certainly don’t want or need the traditional hype that has worked in the past in certain niches. The best rule of all is to always come from a place of integrity. In our work professionally modeling top salespeople over the years, my husband and I have always found that the best of the best have integrity and also create trust among their customers. I’ll delve more into this topic in a future article.
The second strategy involves telling your customers what people they respect have to say about what you are selling or providing. This means finding out who those people are for your particular customers.
In brief, with External People:
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Provide as much information or referral material that you can.
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Give as many testimonials as possible (more is better than less here)
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Stress what others think about your product.
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Have them see and or hear others’ reactions to your product or service.
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Know that they are easily influenced by others.
Now, with Internal People, the strategy is totally different. With them you want to go out of your way to avoid telling them what other people are saying about your product or service. In fact, an Internal People will think less of you if try to sell your product based on testimonials or based on others’ opinions. They simply will view you as another idiot who has no clue about things.
In brief, with Internal People:
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Suggest that they have their own internal check regarding the buying decision.
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Stress that it is up to them and not up to you, as to whether to buy or not.
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Avoid giving testimonials.
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Tell them that you know that they are ultimately making the buying decision.
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Know that telling them what others think is useless and may cost you the sale.
Also, remember that if you are an expert and or have someone else’s expertise to present regarding your product, it may be helpful to the Internal Person and only if the information is from an expert and is relevant.
In summary, it is critical in sales to know what criteria your customers are using when buying anything. This is why it is so important to appeal to both the Internal and External People in your presentation. In this way, you cover all possibilities; and you increase your sales as well as avoid missing half your customers and thus, avoid losing sales.
How Decisions Are Really Made
Posted by: | CommentsThe Great Computer War Part 2 – Options and Procedures
Posted by: | CommentsThe Great Computer Wars Part 2 – Options And Procedures
Here is the second part of of our story.
The Activity People Pattern from Personality Language ™.
The Great Computer War Part 1- Options and Procedures
Posted by: | CommentsThe Great Computer Wars Part 1 – Options And Procedures
Learn what is going on behind the seen that can impact your bottom line.
The Activity People Pattern from Personality Language ™.
What’s In It For Me?
Posted by: | CommentsWHAT’S IN IT FOR ME?
Me, Me, Me
All sales, all persuasion and, in fact, most things in life, depending on one’s values, revolve around one basic question. The question that lies at the basis of all sales and influence is the following:
What’s in it for me?
Most people ask this question subconsciously to one degree or another. Interestingly, it also happens to be a question that many people disregard. (As we shall soon see, this basic question is directly connected to a behavioral pattern that is our motivational trigger which we call the Motivation People Pattern™.) In our everyday interactions with people, whether in sales, in negotiations, or in general life situations, notice how often people do things because there is some benefit to them.
There is a common reframe that people use when it comes to this question and it is that they do things out of so-called “enlightened self-interest.” One cannot really say that this has anything to do with enlightenment anyway, so for all practical purposes, the word “enlightened” with self-interest is basically an oxymoron more than anything else.
The reality is that, in general, people do things that are in their self-interest. The bottom line is that people do things because there is something in it for them. This being the case, there is an important question that arises. It is the following:
If a person doesn’t do things that aren’t in his or her own self-interest, then why should one expect other people to do things that are not in their self-interest?
Let’s take sales. It would be naïve to believe that people will buy things simply because you would like them to do so. If you want customers to buy something, then you have to provide them with something that they want. In fact, all sales and influence boils down to this very point. So, if you want your customers to buy from you then there are two things that you have to do:
1)Figure out from their perspective what it is that they want or need or what they want to avoid.
2)You have to determine what it is that you have which they want and be willing to give it up.
In other words, determine what is in it for your customers from their perspective and not from yours. Remember that you don’t get something for nothing. In order to receive, you have to give something to your customers. This is the golden rule upon which all human interaction is based.
It is amazing how many people in the world continue to believe that they can get something for nothing. They think that by flattering or pleading with people, that these individuals will simply give them things for nothing. If you happen to force someone to give you something without a reciprocal exchange, then the person will feel cheated and may lash out at you with what we call “The Three Dragons”: Remorse, Recrimination and Revenge, each to different degrees.
The essence of sales is to provide your customers with one of two things: either provide them with something that they want or else help them to avoid what they don’t want. The Motivation People Pattern™ reveals this very powerful secret of human behavior. From our previous articles, remember that the Motivation People Pattern™ identifies two different motivational mindsets: 1) move toward and 2) move away from. Either you are going to give your customers something they want (move toward people) or else you are going to help them to avoid something that they don’t want (move away from people).
As we have explained in previous articles, once you know the motivational trigger of your customers, then you will know whether they are move toward in orientation or move away from in orientation. If they are move toward, this means that you offer them carrots, or incentives and things that they want. If they are move away from, then you offer them sticks, or things that they don’t want or offer them things that they want to eliminate or to avoid.
So a knowledge of the Motivation People Pattern™ will enable you to understand and to satisfy the “What’s in it for me?” principle of human behavior of your customers and of anyone for that matter. And the Motivation People Pattern™ is just one of the People Patterns™ that make up what we call “Personality Language”™. It will enable you to cater your sales copy or sales presentation to your respective customers’ motivational triggers, and, thus, increase your sales, as well as create trust, the key to all interaction.
We recently heard a comment by former President Bill Clinton that there is a great right wing conspiracy against President Obama. As we often see, so much of politics is all about spinning things against the opponent. Seldom do you hear politicians speak about what they stand for or what they can do for the people. Instead, they spend their time attacking opponents. This is sometimes called negative campaigning. Such a strategy is not limited to one political party or another since all of them engage it this type of behavior.
The question is: Why does this happen? There is, in fact, a behavioral root cause to such behavior. This type of behavior occurs time and time again because it works. There are two parts to the equation. Either people vote for candidates they like or else, more typically, they vote for candidates they don’t like. This is a reflection of human nature and happens to correspond to a behavioral pattern which we refer to as the Motivation People Pattern™. It is one of a series of powerful inherent patterns that together form what we call Personality Language™.
The reason why we do things in life comes down to one of two reasons which correspond to the two elements of the Motivation People Pattern™:
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Either we do things to get something we want
or
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We do things to avoid something we don’t want.
People who do things because they want to get something they want are called move toward people. Those who do things because they want to avoid what they don’t want are called move away from people.
This dichotomy manifests in all areas of life and it happens to be true in politics as well. In most cases, voters don’t know what they want, yet they know what they don’t want. Politicians know this and they try to be as vague as possible in order to have a minimal chance of offending anyone.
The reality of the situation is that most people don’t know what they want.
Avoiding the things you don’t want, doesn’t give you what you want. It only gives you what you don’t want. So what to do? We suggest that the most important thing to do is to decide what you want. Once you decide what you want, the next step is to take action to make this a reality. This is critical and once you do so, you will be much happier.
© Copyright 2009, by Marilyne Woodsmall, Ph. M., and Wyatt Woodsmall, Ph.D.
Improve Your Sales With Personality Language
Posted by: | CommentsIn Personality Language ™, one of the key components is the the People Pattern ™ of Motivation.
This video introduction goes over the two major components of Personality Language ™ that could dramatically improve your sales and explain why people do nearly everything that they do. Enjoy!
Personality Language – The New Book
Posted by: | CommentsIntroducing our new book.
The Ultimate Resource When Writing, Speaking, Coaching, Or Interacting With People In Sales, In Business, And In Personal Relationships.
An Introduction
How many times have you entered an important meeting anxiously wondering how you were going to get others to agree with your point of view? How often have you found yourself ready to address a group at a conference or at your office and were still not sure how to influence those in attendance in a positive manner? How about making a good impression with someone whom you are meeting for the first time? Given the challenges of today’s economic realities, it is all the more vital to be able to communicate your message rapidly, clearly, effectively and in a way that is contextually meaningful to the person or people with whom you are doing business.
Whether you are in sales or management or in any aspect of business, it is all the more essential to have a practical and powerful new set of tools to increase your business profits as well as keep your present customers and clients no matter what the economic climate.
Wouldn’t it be really helpful and useful to have a quick and immediate way of enhancing your communication with others in the business world and at the same time be able to persuade and influence them to take action in a particular situation? How about in personal relationships? Now you are about to learn the keys to positive influence. These keys are called People Patterns TM. Many of you have heard about so-called body language. With People PatternsTM we are dealing with an even deeper level of communication which we refer to as Personality Language TM.
We think that once you read this, you will never look at how you do business or interact with other people in the same way ever again.
It s now available as an eBook for immediate download.
You can order it for only $19.97 by clicking on the button below.
Personality Language
Posted by: | Comments“New Study That Was 15 Years In The Making Shows How To Add More Profit To Your Bottom Line No Matter What Type Of Business You Have In No Time Flat…”
1 Would you like to start adding more profit to your bottom line in the next few hours?
2 Do you ever feel like you are surrounded by idiots at times? This is particularly relevant to making a lot more money. Once you see and hear the explanation you will understand why.
3 Would you be surprised to know that what many are calling an “Idiot Repellent” actually has been invented after 15 years of research?
4 Would you like to find out how you can get your hands on this “Idiot Repellent”?
5 And finally, would you like to learn how to be able to persuade and influence virtually anyone when it really matters? (Like when you are trying to sell them your products or services?)
We will email you the first part of the series that you will not find anywhere else. Unlike much of the outdated information that you have probably received in the past, and which was simply delivered in a shiny new package, the information that you are about to receive will actually teach you many useful and new concepts.
Perhaps the best part is that you will be able to use these concepts right away to start increasing your bottom line.
Personality Language ™ is unlike anything you have heard or seen before and could literally change the way you do business forever.
Idiots need not apply….but then again they won’t by their very nature.
The Edge You Are Looking For To Higher Sales
Posted by: | CommentsThis is an introduction to the basics of The Science Of idiots ™ and how it is going to help you make more sales, increase profits, increase your communications and your overall success not only in business, but with all of your human interactions.
Marilyne also introduces “Personality Language” ™ and why it is so powerful and why there are so many idiots among us. Do you know why there are so many of them? Listen and find out the answer and how you can use this knowledge to your advantage.
You can also download the file as an MP3, just Click Here.
So, are you a Tangible or Intangible? How about your last customer or client?
