Archive for People Patterns
The Great Computer War Part 1- Options and Procedures
Posted by: | CommentsThe Great Computer Wars Part 1 – Options And Procedures
Learn what is going on behind the seen that can impact your bottom line.
The Activity People Pattern from Personality Language ™.
What’s In It For Me?
Posted by: | CommentsWHAT’S IN IT FOR ME?
Me, Me, Me
All sales, all persuasion and, in fact, most things in life, depending on one’s values, revolve around one basic question. The question that lies at the basis of all sales and influence is the following:
What’s in it for me?
Most people ask this question subconsciously to one degree or another. Interestingly, it also happens to be a question that many people disregard. (As we shall soon see, this basic question is directly connected to a behavioral pattern that is our motivational trigger which we call the Motivation People Pattern™.) In our everyday interactions with people, whether in sales, in negotiations, or in general life situations, notice how often people do things because there is some benefit to them.
There is a common reframe that people use when it comes to this question and it is that they do things out of so-called “enlightened self-interest.” One cannot really say that this has anything to do with enlightenment anyway, so for all practical purposes, the word “enlightened” with self-interest is basically an oxymoron more than anything else.
The reality is that, in general, people do things that are in their self-interest. The bottom line is that people do things because there is something in it for them. This being the case, there is an important question that arises. It is the following:
If a person doesn’t do things that aren’t in his or her own self-interest, then why should one expect other people to do things that are not in their self-interest?
Let’s take sales. It would be naïve to believe that people will buy things simply because you would like them to do so. If you want customers to buy something, then you have to provide them with something that they want. In fact, all sales and influence boils down to this very point. So, if you want your customers to buy from you then there are two things that you have to do:
1)Figure out from their perspective what it is that they want or need or what they want to avoid.
2)You have to determine what it is that you have which they want and be willing to give it up.
In other words, determine what is in it for your customers from their perspective and not from yours. Remember that you don’t get something for nothing. In order to receive, you have to give something to your customers. This is the golden rule upon which all human interaction is based.
It is amazing how many people in the world continue to believe that they can get something for nothing. They think that by flattering or pleading with people, that these individuals will simply give them things for nothing. If you happen to force someone to give you something without a reciprocal exchange, then the person will feel cheated and may lash out at you with what we call “The Three Dragons”: Remorse, Recrimination and Revenge, each to different degrees.
The essence of sales is to provide your customers with one of two things: either provide them with something that they want or else help them to avoid what they don’t want. The Motivation People Pattern™ reveals this very powerful secret of human behavior. From our previous articles, remember that the Motivation People Pattern™ identifies two different motivational mindsets: 1) move toward and 2) move away from. Either you are going to give your customers something they want (move toward people) or else you are going to help them to avoid something that they don’t want (move away from people).
As we have explained in previous articles, once you know the motivational trigger of your customers, then you will know whether they are move toward in orientation or move away from in orientation. If they are move toward, this means that you offer them carrots, or incentives and things that they want. If they are move away from, then you offer them sticks, or things that they don’t want or offer them things that they want to eliminate or to avoid.
So a knowledge of the Motivation People Pattern™ will enable you to understand and to satisfy the “What’s in it for me?” principle of human behavior of your customers and of anyone for that matter. And the Motivation People Pattern™ is just one of the People Patterns™ that make up what we call “Personality Language”™. It will enable you to cater your sales copy or sales presentation to your respective customers’ motivational triggers, and, thus, increase your sales, as well as create trust, the key to all interaction.
We recently heard a comment by former President Bill Clinton that there is a great right wing conspiracy against President Obama. As we often see, so much of politics is all about spinning things against the opponent. Seldom do you hear politicians speak about what they stand for or what they can do for the people. Instead, they spend their time attacking opponents. This is sometimes called negative campaigning. Such a strategy is not limited to one political party or another since all of them engage it this type of behavior.
The question is: Why does this happen? There is, in fact, a behavioral root cause to such behavior. This type of behavior occurs time and time again because it works. There are two parts to the equation. Either people vote for candidates they like or else, more typically, they vote for candidates they don’t like. This is a reflection of human nature and happens to correspond to a behavioral pattern which we refer to as the Motivation People Pattern™. It is one of a series of powerful inherent patterns that together form what we call Personality Language™.
The reason why we do things in life comes down to one of two reasons which correspond to the two elements of the Motivation People Pattern™:
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Either we do things to get something we want
or
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We do things to avoid something we don’t want.
People who do things because they want to get something they want are called move toward people. Those who do things because they want to avoid what they don’t want are called move away from people.
This dichotomy manifests in all areas of life and it happens to be true in politics as well. In most cases, voters don’t know what they want, yet they know what they don’t want. Politicians know this and they try to be as vague as possible in order to have a minimal chance of offending anyone.
The reality of the situation is that most people don’t know what they want.
Avoiding the things you don’t want, doesn’t give you what you want. It only gives you what you don’t want. So what to do? We suggest that the most important thing to do is to decide what you want. Once you decide what you want, the next step is to take action to make this a reality. This is critical and once you do so, you will be much happier.
© Copyright 2009, by Marilyne Woodsmall, Ph. M., and Wyatt Woodsmall, Ph.D.
Personality Language – The New Book
Posted by: | CommentsIntroducing our new book.
The Ultimate Resource When Writing, Speaking, Coaching, Or Interacting With People In Sales, In Business, And In Personal Relationships.
An Introduction
How many times have you entered an important meeting anxiously wondering how you were going to get others to agree with your point of view? How often have you found yourself ready to address a group at a conference or at your office and were still not sure how to influence those in attendance in a positive manner? How about making a good impression with someone whom you are meeting for the first time? Given the challenges of today’s economic realities, it is all the more vital to be able to communicate your message rapidly, clearly, effectively and in a way that is contextually meaningful to the person or people with whom you are doing business.
Whether you are in sales or management or in any aspect of business, it is all the more essential to have a practical and powerful new set of tools to increase your business profits as well as keep your present customers and clients no matter what the economic climate.
Wouldn’t it be really helpful and useful to have a quick and immediate way of enhancing your communication with others in the business world and at the same time be able to persuade and influence them to take action in a particular situation? How about in personal relationships? Now you are about to learn the keys to positive influence. These keys are called People Patterns TM. Many of you have heard about so-called body language. With People PatternsTM we are dealing with an even deeper level of communication which we refer to as Personality Language TM.
We think that once you read this, you will never look at how you do business or interact with other people in the same way ever again.
It s now available as an eBook for immediate download.
You can order it for only $19.97 by clicking on the button below.
The Edge You Are Looking For To Higher Sales
Posted by: | CommentsThis is an introduction to the basics of The Science Of idiots ™ and how it is going to help you make more sales, increase profits, increase your communications and your overall success not only in business, but with all of your human interactions.
Marilyne also introduces “Personality Language” ™ and why it is so powerful and why there are so many idiots among us. Do you know why there are so many of them? Listen and find out the answer and how you can use this knowledge to your advantage.
You can also download the file as an MP3, just Click Here.
So, are you a Tangible or Intangible? How about your last customer or client?
