Dec

10

TO BUY OR NOT TO BUY: THAT IS THE QUESTION

By TSOi Team

TO BUY OR NOT TO BUY: THAT IS THE QUESTION

The holiday season is upon us and it is time when gift giving takes center stage. With the economy in a downturn, the retail industry is holding its breath to see whether traditionally higher holiday sales will be the exception or the rule this year. Whether the buying activity occurs at crowding malls with droves of people searching for super bargains or whether it occurs on the web where consumers are surfing away precious hours trying to grab the best deal for a given product, buying behavior can be predicted based on particular patterns known as People Patterns™.

These patterns are ingrained perceptual filters, which, in the context of sales, determine and explain specific aspects of buying behavior and have major implications for anyone who sells products anywhere, whether online, one on one, or in retail stores.

Login to read the rest of this entry »

Categories : The Science Of Idiots

Leave a Comment

Recent Post Snippets

Mass Mediocrity And The Motivation People Pattern
MASS MEDIOCRITY AND THE MOTIVATION PEOPLE PATTERN™ “Human nature is such that if we are relatively content, then we are not going to be motivated to do anything to change our comfort zone, whether it be now or later.” Marilyne Woodsmall Why is this so? It is because when people have already gotten all the […]
PEOPLE PATTERNS™ VS MEYERS-BRIGGS – PART II – ARE ALL TYPES THE SAME?
ARE ALL TYPES THE SAME? PEOPLE PATTERNS™ VS MEYERS-BRIGGS – PART II In the first part of this discussion, we discussed the two points: 1) the concept of typologies from a perspective of formal logic and 2) the different forms of typologies. As mentioned, Meyers-Briggs presents immutable boxes or preferences, whereas we know that types […]
PEOPLE PATTERNS VS MEYERS BRIGGS PART I
ARE ALL TYPES THE SAME? PEOPLE PATTERNS™ VS MEYERS BRIGGS – PART I From time to time students and clients will ask us about the other typologies in relation to our People Patterns™, in particular Myers-Briggs. Many of you have probably heard about the Myers-Briggs Inventory at some point. It is a tool that has […]
DO TESTIMONIALS REALLY WORK? PART II:
DO TESTIMONIALS REALLY WORK? PART II: By Marilyne Woodsmall WHEN TO USE THEM AND WHEN NOT… In our prior discussion, I talked about the Evaluation People Pattern™. This critical Evaluation People Pattern™ determines how an individual makes a judgment. In the context of sales, this pattern reveals how an individual makes a judgment to buy […]
DO TESTIMONIALS REALLY WORK?
DO TESTIMONIALS REALLY WORK? Long before the internet came along, people have been giving testimonials for products. TV sales have always played a huge part in the conspicuous consumer society in which we live and still do so today. With the onset of the internet, we have been overwhelmed with the typical and quite annoying […]