Dec

10

TO BUY OR NOT TO BUY: THAT IS THE QUESTION

By TSOi Team

TO BUY OR NOT TO BUY: THAT IS THE QUESTION

The holiday season is upon us and it is time when gift giving takes center stage. With the economy in a downturn, the retail industry is holding its breath to see whether traditionally higher holiday sales will be the exception or the rule this year. Whether the buying activity occurs at crowding malls with droves of people searching for super bargains or whether it occurs on the web where consumers are surfing away precious hours trying to grab the best deal for a given product, buying behavior can be predicted based on particular patterns known as People Patterns™.

These patterns are ingrained perceptual filters, which, in the context of sales, determine and explain specific aspects of buying behavior and have major implications for anyone who sells products anywhere, whether online, one on one, or in retail stores.

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