What’s In It For Me?
By · CommentsWHAT’S IN IT FOR ME?
Me, Me, Me
All sales, all persuasion and, in fact, most things in life, depending on one’s values, revolve around one basic question. The question that lies at the basis of all sales and influence is the following:
What’s in it for me?
Most people ask this question subconsciously to one degree or another. Interestingly, it also happens to be a question that many people disregard. (As we shall soon see, this basic question is directly connected to a behavioral pattern that is our motivational trigger which we call the Motivation People Pattern™.) In our everyday interactions with people, whether in sales, in negotiations, or in general life situations, notice how often people do things because there is some benefit to them.
There is a common reframe that people use when it comes to this question and it is that they do things out of so-called “enlightened self-interest.” One cannot really say that this has anything to do with enlightenment anyway, so for all practical purposes, the word “enlightened” with self-interest is basically an oxymoron more than anything else.
The reality is that, in general, people do things that are in their self-interest. The bottom line is that people do things because there is something in it for them. This being the case, there is an important question that arises. It is the following:
If a person doesn’t do things that aren’t in his or her own self-interest, then why should one expect other people to do things that are not in their self-interest?
Let’s take sales. It would be naïve to believe that people will buy things simply because you would like them to do so. If you want customers to buy something, then you have to provide them with something that they want. In fact, all sales and influence boils down to this very point. So, if you want your customers to buy from you then there are two things that you have to do:
1)Figure out from their perspective what it is that they want or need or what they want to avoid.
2)You have to determine what it is that you have which they want and be willing to give it up.
In other words, determine what is in it for your customers from their perspective and not from yours. Remember that you don’t get something for nothing. In order to receive, you have to give something to your customers. This is the golden rule upon which all human interaction is based.
It is amazing how many people in the world continue to believe that they can get something for nothing. They think that by flattering or pleading with people, that these individuals will simply give them things for nothing. If you happen to force someone to give you something without a reciprocal exchange, then the person will feel cheated and may lash out at you with what we call “The Three Dragons”: Remorse, Recrimination and Revenge, each to different degrees.
The essence of sales is to provide your customers with one of two things: either provide them with something that they want or else help them to avoid what they don’t want. The Motivation People Pattern™ reveals this very powerful secret of human behavior. From our previous articles, remember that the Motivation People Pattern™ identifies two different motivational mindsets: 1) move toward and 2) move away from. Either you are going to give your customers something they want (move toward people) or else you are going to help them to avoid something that they don’t want (move away from people).
As we have explained in previous articles, once you know the motivational trigger of your customers, then you will know whether they are move toward in orientation or move away from in orientation. If they are move toward, this means that you offer them carrots, or incentives and things that they want. If they are move away from, then you offer them sticks, or things that they don’t want or offer them things that they want to eliminate or to avoid.
So a knowledge of the Motivation People Pattern™ will enable you to understand and to satisfy the “What’s in it for me?” principle of human behavior of your customers and of anyone for that matter. And the Motivation People Pattern™ is just one of the People Patterns™ that make up what we call “Personality Language”™. It will enable you to cater your sales copy or sales presentation to your respective customers’ motivational triggers, and, thus, increase your sales, as well as create trust, the key to all interaction.
TO BUY OR NOT TO BUY: THAT IS THE QUESTION
By · CommentsTO BUY OR NOT TO BUY: THAT IS THE QUESTION
The holiday season is upon us and it is time when gift giving takes center stage. With the economy in a downturn, the retail industry is holding its breath to see whether traditionally higher holiday sales will be the exception or the rule this year. Whether the buying activity occurs at crowding malls with droves of people searching for super bargains or whether it occurs on the web where consumers are surfing away precious hours trying to grab the best deal for a given product, buying behavior can be predicted based on particular patterns known as People Patterns™.
These patterns are ingrained perceptual filters, which, in the context of sales, determine and explain specific aspects of buying behavior and have major implications for anyone who sells products anywhere, whether online, one on one, or in retail stores. Read More→
We recently heard a comment by former President Bill Clinton that there is a great right wing conspiracy against President Obama. As we often see, so much of politics is all about spinning things against the opponent. Seldom do you hear politicians speak about what they stand for or what they can do for the people. Instead, they spend their time attacking opponents. This is sometimes called negative campaigning. Such a strategy is not limited to one political party or another since all of them engage it this type of behavior.
The question is: Why does this happen? There is, in fact, a behavioral root cause to such behavior. This type of behavior occurs time and time again because it works. There are two parts to the equation. Either people vote for candidates they like or else, more typically, they vote for candidates they don’t like. This is a reflection of human nature and happens to correspond to a behavioral pattern which we refer to as the Motivation People Pattern™. It is one of a series of powerful inherent patterns that together form what we call Personality Language™.
The reason why we do things in life comes down to one of two reasons which correspond to the two elements of the Motivation People Pattern™:
-
Either we do things to get something we want
or
-
We do things to avoid something we don’t want.
People who do things because they want to get something they want are called move toward people. Those who do things because they want to avoid what they don’t want are called move away from people.
This dichotomy manifests in all areas of life and it happens to be true in politics as well. In most cases, voters don’t know what they want, yet they know what they don’t want. Politicians know this and they try to be as vague as possible in order to have a minimal chance of offending anyone.
The reality of the situation is that most people don’t know what they want.
Avoiding the things you don’t want, doesn’t give you what you want. It only gives you what you don’t want. So what to do? We suggest that the most important thing to do is to decide what you want. Once you decide what you want, the next step is to take action to make this a reality. This is critical and once you do so, you will be much happier.
© Copyright 2009, by Marilyne Woodsmall, Ph. M., and Wyatt Woodsmall, Ph.D.
THE SCIENCE OF IDIOTS™ AND PERSONALITY LANGUAGE™
By · CommentsTHE SCIENCE OF IDIOTS™ AND PERSONALITY LANGUAGE™
How is it possible to be an idiot? Seriously! Do you know any people whom you think are idiots? Why are they idiots? Frankly, it takes real talent to be an idiot. Is it because they are crazy, dangerous or stupid? Or is it because they are mean, spiteful or vindictive? Is it because they are sick, deranged or broken? Or is it because they just exist to make your life miserable? All of us have met people like this at some point.
So what is the real reason that we think that people are idiots? People are idiots because they think differently than we do. People are idiots because they feel differently than we do. People are idiots because they have different ideas as to what is important than we do. And amazingly enough, from their perspective we are the ones who are idiots?
So what are we to do about all of these idiots? We can curse them or curse our bad luck to have met them and often we do. But there is another approach. It would seem that everyone is an idiot to someone else. So we are all idiots. We are just different kinds of idiots. In fact, the only real idiots are the ones who don’t realize that everyone, including ourselves, is an idiot. Knowing this, just what are we to do?
What we need to do is to become knowledgeable about idiocy from a serious perspective. We can acquire this knowledge by learning about what we refer to as “The Science of Idiots™ of which Personality Language™ is a part. We need to know what kind of idiot that we are and what kind of idiot with whom we are dealing. If we want to influence people in a positive way and have them do things that we want, then we need to understand what kind of idiot that they are. We need to be able to state what we want them to do in a way that makes sense to them.
This is how Personality Language™ will help us present our message in a way that others will understand from their perspective. When we can do this, we will be successful in any context of our life, both personal and business.
Print Version Of “Personality Language” To Be Released
By · CommentsThe Print Version of “Personality Language” ™ is scheduled to be released August 14th, 2009.
To pre-order you copy, please use the button below.
Click on the button to Pre-Order your copy today!
Personality Language Insight
By · CommentsPersonality Language ™
Personality Language ™ Insight July, 2009
Real World Communication:
The Power of People PatternsTM and Personality LanguageTM
You are about to enter into a new way of seeing the world and of understanding the nature of true communication.
All of human interaction comes down to one simple question:
How is it possible to be an idiot?
Seriously, answer the question to the best of your ability. There is no one correct answer. We think that people are idiots because they are stupid, crazy, dangerous, mean and vindictive and or they are angry. There is also the possibility that they are here to make our lives miserable and often do.
Think about it. It is a typical human response to think of others who don’t act like us to be idiots. The real reason that we think that people are idiots is because they think differently than we do, they behave differently than we do and they react to situations and to people differently than we do. Furthermore, they value different things than we do.
The truth of the matter lies elsewhere. The real truth is that everyone is, in fact, an idiot. There are actually many kinds of idiots in the world. The real idiots are the ones that don’t realize that they are idiots.
So the key is to find out what kind of idiot you are and then to determine what kind of idiots are around you, whether at the office, at home, or wherever you may be on any given day or in any given situation.
Now, given the fact that we are surrounded by idiots all around the globe in the most unlikely of places, there are several points which you need to understand from the start.
1 Know your outcome: You need to know how you want a person to respond to your communication.
2 Next you need to pay attention to the person to find out if the response that you are getting is the one you want.
3 If it is not the one you want, you have to tailor your communication to the particular People PatternsTM of the person with whom you are communicating.
Remember that it doesn’t have to make sense to you. It just has to make sense to the person or to the people in your given communication exchange. To understand what makes sense to them, you have to understand their combination of People Patterns(tm) which are the basis of what we refer to as Personality LanguageTM.
Once you can present your message in terms of their values and their model of the world, it becomes undeniable.
The bottom line is that you just have to understand how the different types of idiots in the world think and behave. This is what People PatternsTM and Personality LanguageTM will do for you. This knowledge imparts a great deal of power, much more than you realize at this point in time. It is the power to influence and to persuade others in a positive way that leads to the outcome that you desire.
And, if you don’t do this, you won’t get your outcomes. You won’t get people to respond the way you would like them to respond. You will waste a great deal of time, resources and effort in a futile attempt to badger, cajole or force people to do what you want them to do. All this to no avail.
Let’s give you a specific example of how to apply a specific People PatternTM to the sales process. Given today’s tight economy you need an edge that will help to increase your sales and connect to your prospects as well as to your existing customers on whom you should focus more than ever.
Imagine you are selling a car or anything for that matter, and you excited about the features and benefits of your product. You are totally focused on the merits of your incredible car or product and as such, you talk about the amazing features and benefits that you have to offer. Whatever you are selling, you are enamored with the features and benefits of your product instead of focusing on the real triggers in the mind of your prospects that spur them to buying your product.
Loving the benefits of your product is great and certainly comes through in your communication. The problem with this is that you are missing out on half of a given customer base. When you speak about the benefits of your product, you are conveying a message that computes in the minds of approximately 50% of your customers. How can that be?
How is it possible for such idiocy to occur? Well, we are talking about a particular type of idiocy that reflects a person’s motivation to buy or not to buy. In fact, it is the form of idiocy that reveals why people are motivated to do anything if life.
It all comes down to the Motivation People PatternTM. People buy for one of two reasons. People buy either because:
1 they want to have, to get or to obtain something
2 they want to avoid something that they don’t want.
People who buy because they want to have or to get something are called Move Toward people. So in selling them your product, you will want to focus on the benefits and features of the product that provide them with what they want. You will want to tell Move Toward customers how your product will help them. In addition, show your customer or prospect how your product will meet their specific needs.
People who buy things because they want to avoid something that they don’t want are called Move Away From people. In selling to someone with this motivational trigger, you simply don’t talk about the features and benefits of your product. That will go in one ear and out the other. Your message will not make sense to them given this particular People PatternTM. Instead, you have to reassure them that your product or service will help them to avoid or to eliminate what it is that they don’t want. Stress how your product or service will help to minimize hassles.
For example, in selling a car, you would tell them that buying your particular car will help them to avoid breakdowns and potential problems on the road. You would focus on the reliability of your product since it will enable them to avoid lemons and issues that would otherwise come up with other cars.
In general, in selling anything to a Move Away From person, mention that your product doesn’t have the drawbacks that other products have, particularly if they have used them and not happy with them.
The bottom line, then, is to know whether or not your prospect or customer is a Move Toward or Move Away From person. No matter what you are selling, it is critical that you address both types in order to communicate effectively with everyone. If you don’t use the Motivation People PatternTM in your communication, regardless of the form it takes, you will be losing half the customers from the get-go. You will lose them because you will not be speaking to them using their Personality LanguageTM. So you might as well be conversing in a foreign language to them!
In future Newsletters, we will be addressing each of the People PatternsTM in the context of sales and show you how to apply them to increasing your sales and to connecting with your prospects and existing customers. We will also be sharing specific insights about sales which we have acquired in having professionally modeled superior salespeople.
Have fun discovering your own People PatternsTM as well as those of your customers! Learn to speak their respective Personality LanguageTM and watch your sales increase!
BREAKING NEWS: In a few weeks look out for the release of our latest book, Personality LanguageTM, Speak the Right Moves: How to Persuade and Influence Virtually Anyone When it Really Matters. If you want to be ahead in the game and have a seductive Primer on influence and persuasion using Personality LanguageTM, you will want to have this in your library.
Improve Your Sales With Personality Language
By · CommentsIn Personality Language ™, one of the key components is the the People Pattern ™ of Motivation.
This video introduction goes over the two major components of Personality Language ™ that could dramatically improve your sales and explain why people do nearly everything that they do. Enjoy!
Personality Language – The New Book
By · CommentsIntroducing our new book.
The Ultimate Resource When Writing, Speaking, Coaching, Or Interacting With People In Sales, In Business, And In Personal Relationships.
An Introduction
How many times have you entered an important meeting anxiously wondering how you were going to get others to agree with your point of view? How often have you found yourself ready to address a group at a conference or at your office and were still not sure how to influence those in attendance in a positive manner? How about making a good impression with someone whom you are meeting for the first time? Given the challenges of today’s economic realities, it is all the more vital to be able to communicate your message rapidly, clearly, effectively and in a way that is contextually meaningful to the person or people with whom you are doing business.
Whether you are in sales or management or in any aspect of business, it is all the more essential to have a practical and powerful new set of tools to increase your business profits as well as keep your present customers and clients no matter what the economic climate.
Wouldn’t it be really helpful and useful to have a quick and immediate way of enhancing your communication with others in the business world and at the same time be able to persuade and influence them to take action in a particular situation? How about in personal relationships? Now you are about to learn the keys to positive influence. These keys are called People Patterns TM. Many of you have heard about so-called body language. With People PatternsTM we are dealing with an even deeper level of communication which we refer to as Personality Language TM.
We think that once you read this, you will never look at how you do business or interact with other people in the same way ever again.
It s now available as an eBook for immediate download.
You can order it for only $19.97 by clicking on the button below.
Personality Language
By · Comments“New Study That Was 15 Years In The Making Shows How To Add More Profit To Your Bottom Line No Matter What Type Of Business You Have In No Time Flat…”
1 Would you like to start adding more profit to your bottom line in the next few hours?
2 Do you ever feel like you are surrounded by idiots at times? This is particularly relevant to making a lot more money. Once you see and hear the explanation you will understand why.
3 Would you be surprised to know that what many are calling an “Idiot Repellent” actually has been invented after 15 years of research?
4 Would you like to find out how you can get your hands on this “Idiot Repellent”?
5 And finally, would you like to learn how to be able to persuade and influence virtually anyone when it really matters? (Like when you are trying to sell them your products or services?)
We will email you the first part of the series that you will not find anywhere else. Unlike much of the outdated information that you have probably received in the past, and which was simply delivered in a shiny new package, the information that you are about to receive will actually teach you many useful and new concepts.
Perhaps the best part is that you will be able to use these concepts right away to start increasing your bottom line.
Personality Language ™ is unlike anything you have heard or seen before and could literally change the way you do business forever.
Idiots need not apply….but then again they won’t by their very nature.
